Tariffs for broadcasting advertisement

Valid from 1 May 2007
Regional programme ‛Channel Pirin“
Regional Television Centre Blagoevgrad

Rates

Rates are per 30 seconds advertisement and are in Bulgarian levs.
Value added tax (VAT) is not included in the rates.

Rate for advertisement with duration other than 30 seconds

For advertisement with duration other than 30 seconds the rate is calculated according to the following formula:

Rate for advertisement = (rate per 30 seconds) x (duration of advertisement) / 30
Rates for advertisement are made up to the nearest whole number.

Increases

The increasing of the rates under special circumstances related to the broadcasting of a concrete advertisement is as follows:

1. Fixed position of the advertisement within the advertisement airtime – 20% increase from the basis rate.

2. Broadcasting of advertisement at fixed time – 30% increase from the basis rate.

Sponsorship

1. The minimum prices for sponsorship in programmes are no lower than 80% of the basis rates for advertisement within the respective zone.
2. The minimum rates for sponsorship of programmes with broadcasting of self-advertisement no lower than 90% of the standard prices for advertisement within the respective zone.

Seasonal discount

10 percent tariff discount from tariff rates for advertising, broadcast in January and August. Not included in the quantitative accumulation of advertisers

Volumetric scale for quantitative discounts

Quantitative discounts

It is provided to advertisers of the regional program ‛Channel Pirin“.  The percentage value is determined by exchanging scale according to the applied tariff amounts for advertising in the regional programme ‛Channel Pirin“. Amounts paid for sponsorship are considered as quantitative accumulation in the formation of the percentage of quantitative discount that is deducted in any subsequent application for advertising.
Quantity discounts are calculated monthly within the contract year on the basis of the total value of the tariff realized applications for advertising.

Agency commission

Percentage discount in the amount of 15% provided to advertising agencies, which is calculated after deduction of the quantitative discount and effectively broadcast advertisements.

Rates for broadcasting of paid reports and interviews with advertising purposes

Rates are in Bulgarian levs and value added tax is not included in the rates.

TARIFF FOR PRODUCTION OF ADVERTISING FORMS – 2007

Regional programme ‛Channel Pirin“
Regional Television Centre Blagoevg

Rates for production are per 1 second duration of the advertisement and are in Bulgarian levs.

Value added tax (VAT) is not included in the rates.

Rates for production of Advertising report or film are per 1 minute duration and are in Bulgarian levs.

Value added tax (VAT) is not included in the rates.

NOTES

1. The production of advertising genres that are not mentioned in the tariff are negotiated according to the rates of the most similar type.

2. If it is required to commission a team of regional television centre - Blagoevgrad in connection with the shooting of the advertisement format, the costs are borne by the advertiser.

3. If the advertising forms include participation of actors, complex electronic assembly, computer animation, aerial shots or other elements, complicating the production, the price is negotiable as the current rate is considered as a basis.

4. The negotiated amount will be charged with value added tax.